NHS - Reasons
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NHS - Reasons
NHS/Central Office of Information
This ad was commissioned by the Central Office of Information for the NHS as part of a direct marketing campaign to encourage people to give up smoking. The film is called Reasons - as in what's your reason for giving up.
We were given pretty much a free hand to choose the style we wanted. Instrumentation is simple - a couple of acoustic guitars, a 'cello and some layered violin tracks.
Original air date was Autumn 2008.